ABOUT US
MISSION
At La Princesa, our mission is to be your trusted gateway to the rich and vibrant tapestry of Mexican and Latin American culture through the art of authentic grocery experiences.
We are committed to providing our customers with a diverse and carefully curated selection of high-quality Mexican, Latin American and American products, from traditional favorites to modern essentials.
Our goal is to not just offer groceries but to foster a sense of community and connection, embracing the flavors, traditions, and values of Mexico and Latin America.
With a dedication to exceptional service, cultural appreciation, and sustainability, we aim to be the premier destination for all your Mexican and Latin American culinary needs and an embodiment of the warmth and spirit of La Princesa, where every shopper feels like royalty.
HISTORY
Founded in [1995], La Princesa market began as a small family-owned business, serving the growing Mexican community in Salinas. Over the years, the store has expanded, but its commitment to authenticity and quality has remained steadfast.
BLUE ZONES PROJECT & DOUBLE UP FOOD BUCKS CALIFORNIA
La Princesa Market takes great pride in its active participation in the Blue Zones Project, an inspiring initiative dedicated to promoting healthier, happier lives in our community. Our commitment to this project stems from our deep-rooted belief in the power of positive lifestyle changes and their ability to transform the lives of our customers and employees alike.
As a part of the Blue Zones Project, La Princesa Market has implemented a range of exciting and health-conscious programs within our store. From offering a diverse selection of fresh, locally-sourced produce to organizing cooking classes and nutrition workshops, we strive to make it easier for our customers to make wholesome choices and lead a more balanced life.
Our team at La Princesa Market is actively engaged in supporting community wellness through various events and initiatives in collaboration with the Blue Zones Project. We are proud to be a vital link in the chain of change, contributing to the creation of an environment where making healthier choices becomes the norm.
At La Princesa Market, we are not just a supermarket; we are a committed partner in the well-being and happiness of our community. By participating in the Blue Zones Project, we aim to foster a culture of healthier living, where everyone has access to the tools and resources they need to thrive. Together, we are creating a brighter and healthier future for all.
*Only our three Salinas locations currently participate in the Blue Zones Project.
In California, Double Up Food Bucks matches your fruit and vegetable purchases when you use your CalFresh EBT dollars. It's easy to dig into twice the fruits and veggies at our participating location near you.